Alexey Shevtsov — the most prolific copywriter in Nizhny Novgorod.
Has written more than 3.5 million printed characters for newspapers and magazines. Has edited corporate newspapers with a combined area of 54.56 square meters. Has initiated 11 policy documents, 63 orders, and 8 job descriptions. Has served as the author of a quantitatively immeasurable number of texts for websites, blogs, and communities.
Nature of the Phenomenon
A prolific author of inspirational speeches, triumphant dispatches, narratives, and rebuttals (copywriter).
A master primarily of short forms.
One of the highest-quality services offered by Shevtsov's workshop is paid blogging: professionally maintaining an online diary on behalf of a local VIP.
Autobiography
"My name is Alexey Shevtsov. I am 32 years old, and for ten of those years I have been creating texts.
Three years as a journalist for the newspapers Moskovskiy Komsomolets in Nizhny Novgorod, Pikantnye Novosti, Svetskaya Zhizn, Sosedi-Privolzhye, Za Rulem — Nizhny Novgorod, Osobaya Knopka, and the magazines Avtobiznes and Priyom.
Six years as a PR specialist at OAO Teploenergo and the communications bureau Agitprom.
Also as a speechwriter, press secretary, and newspaper editor for campaigns for the Nizhny Novgorod City Duma and the Nizhny Novgorod Region Legislative Assembly.
Since 2009, I have been working freelance as a copywriter.
You can read about how I became a copywriter here.
My professional achievements and performance figures:
- written more than 3.5 million printed characters for newspapers and magazines;
- composed 158 press releases and 98 letters — both business and promotional;
- prepared 34 public speeches, 26 reports, and presentations;
- formulated 12 concepts for new projects;
- initiated 11 policy documents, 63 orders, and 8 job descriptions;
- edited corporate newspapers with a combined area of 54.56 sq. m;
- developed texts for 9 presentations and brochures;
- won one slogan competition;
- served as the author of a quantitatively immeasurable number of texts for websites, blogs, and communities.
And I still consider that this is not enough.
I have a degree in philology (Russian language and literature). I live in Nizhny Novgorod.
I enjoy writing about marketing, advertising, PR, business, and business education — as well as topics related to automobiles and the internet.
With equal enthusiasm I will take on topics connected with life in the city where I live — Nizhny Novgorod (Nizhny Novgorod Region).
Subject matter ranges from politics to sport.
Don't be shy — write to me! I am available!"
Useful Activities
Shevtsov's workshop can manage your blog, write a book, or, for example, produce an issue of a corporate publication.
Working Method
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I offer my clients the following working method.
I should note that it does not claim to be the definitive approach. Moreover, we can work according to a different arrangement that suits both you and me. One thing is essential. First we establish the rules by which we work, then we begin working — not the other way around. The standard workflow is as follows. Stage 1. You fill out the text order form or contact me in any way convenient for you. We discuss the nature, timeline, and scope of the work. We conclude an agreement verbally or in writing. Stage 2. Together we draw up a brief. In it we clearly formulate the answers to the key questions: "what? for what purpose? for whom? in what form?" do I need to write. In addition, we include in the brief all the information I will need when preparing the text. Stage 3. You pay a deposit equal to half the cost of the work. To find out how — see here. I would particularly like to note the following: if for any reason you do not accept my text, I am guaranteed to return your deposit. Stage 4. I present you with the first draft. Or a "rough draft," theses, or the structure of the future text, if a "complex" or lengthy text has been ordered. All of this is agreed upon at Stage 1. As a rule, the first draft is not the final one, and you share your wishes, make revisions, and suggest ideas for improving the text. Stage 5. You then review the second and, if necessary, third draft, which I write taking your wishes into account. Ideally, the third draft is the final one. If the text does not satisfy you, we refine it until it is perfect. Stage 6. If you are satisfied with the text, you pay the second part of my fee, and I deliver the work to you — in electronic or printed form (or both). From this point on, the text is considered your property. Stage 7. We shake hands and look forward to future collaboration. Any questions? Would you like to propose a different working arrangement? Write to me. |
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Portfolio
Copywriting Services and Prices
Sales Texts
Promotional letters, commercial proposals, advertising copy.
Sales texts are texts created with the aim of prompting a potential client (website visitor) to take a specific action — for example, to call your office, fill out an online product order form on your website, attend an event, and so on.
Regardless of format (promotional letter, commercial proposal, invitation), the goal of a sales text is to attract and engage new clients, and ultimately to increase your company's revenue.
Price — 690 rubles per 1,000 printed characters.
Image Texts (PR Texts)
Press releases, news releases, rebuttals, comments.
The goal of a PR text (press release, news release, rebuttal, comment) is to be published in the mass media — that is, to appear on the news feeds of wire agencies, to be mentioned in a newspaper article, or to prompt a news segment on television. Beyond this tactical objective, the regular distribution of press releases on behalf of your company increases its name recognition and creates a sense of its presence in the media space.
Sales texts are addressed only to your potential buyers. PR texts must be of interest to two audiences simultaneously. The first consists of those who decide whether to publish information about your company — journalists and media editors. The second consists of the readers of those outlets, for whom the information is intended. These may be business representatives, politicians, women specifically, men specifically, parents as such, or young people — depending on the content of the PR text.
Price — 590 rubles per 1,000 printed characters.
Presentation Texts.
Presentation texts (brochures, booklets, prospectuses, presentations, books) are texts of a promotional and informational nature. The sales component — that is, the direct prompting of a potential client to make a purchase — is kept to a minimum.
The primary goal of presentation texts is to provide sufficient information about a company's product or service. The primary goal of a "packaged" presentation product is simply "to exist" — since presentation materials have a clearly practical value and are useful, often indispensable, in negotiations with clients and partners, and are an essential feature of exhibitions and presentations.
Price — 590 rubles per 1,000 printed characters.
Examples of my "packaged" presentation texts
Website Texts (SEO Texts)
Price — 550 rubles per 1,000 characters.
Texts for Print and Online Publications
Price — 450 rubles per 1,000 printed characters.
Samples of Nizhny Novgorod texts.
Corporate Publications, Turnkey
A corporate publication (newspaper, magazine, or newsletter) is an effective means for a company to build relationships with its employees, clients, partners, government and municipal authorities, and potential investors.
The Text Workshop offers turnkey creation of corporate publications:
- development of the publication's concept based on the specific client's objectives;
- creation of the publication's house style (design and layout standards);
- development of a forward-looking thematic plan and publication schedule;
- organization of the editorial team (editor, journalists, photographer, proofreader, layout designer) and distribution service;
- layout and pre-press preparation of the publication;
- distribution of the publication.
Price — negotiable.
Examples of corporate publications — March, May 2010. Client — the public communications bureau Agitprom.
Business Texts
Business letters, sponsorship packages, reports, presentations, projects, and concepts.
Price — 450 rubles per 1,000 printed characters.
Public Speeches
Price — 550 rubles per 1,000 printed characters.
Blogging
Price — 310 rubles per post (up to 1,500 printed characters).
Rewriting (Rewriting and Reworking Texts)
Price — 310 rubles per 1,000 printed characters.
Literary Editing (Stylistic Editing)
Price — 250 rubles per 1,000 printed characters.
Proofreading
Price — 200 rubles per 1,000 printed characters.
Contacts
- E-mail: mail@shevtsow.ru
- Address: 603098, Nizhny Novgorod, Gagarin Avenue, 28, office 20
- Phone: 8-(831)-413-82-63 — landline, +7 (920) 253-82-63 — mobile
- ICQ: 228 527 705
- Skype: grafoman-nn