Nizhny Novgorod-ness — a meme; a general characteristic of the distinctive Nizhny Novgorod way of life.
Nizhny Novgorod-ness can be detected in any given phenomenon in varying degrees. By the amount of Nizhny Novgorod-ness present, residents of the region determine whether what they are observing is a locally born phenomenon or an imported one.
Everyone who lives in Nizhny Novgorod gradually becomes imbued with Nizhny Novgorod-ness, though it happens fastest in the Historic Buildings of the city.