terem.nn.ru was the website of "Terem Store System" (Sistema magazinov Terem), a Nizhny Novgorod retail chain selling ceramic tile, plumbing fixtures, bathroom furniture, doors, and wallpaper[1]. Its Nizhny Novgorod affiliation is confirmed by the domain in the nn.ru zone, the information-service phone number with the city code — (8312) 58-55-90[1][2] — and the text of a promotion by the "Santekhnika-LUKS" salon, which, as the home page reported, was running the promotion "Bathroom furniture 'Eurolino' — the charm of Italy in Nizhny!"[1]. The copyright line in the last surviving snapshot reads "Copyright © 2002—2007, Terem"[3]; the home-page snapshots this article relies on were taken in 2003, 2004, and 2007.

What the site looked like

The home page was arranged as a store news feed: a column of dates with links to short notes on the left, and the notes themselves, expanded on the same page, on the right. In the April 2003 snapshot the feed holds fifteen entries from January 27 to April 9, 2003 — that is, it was updated more often than once a week on average[1]. Besides news, the site had a "Reviews" section: on March 20, 2003, as the home page reported, it "posted the article 'Hydromassage baths'"[1].

The site was later moved to frames. The December 2004 and October 2007 snapshots preserve only a service stub page: "Your agent does not support frames or is configured not to display them. However, you can view this document"[2][3]. Because of this, the content of the site's later years cannot be read from the home page in the web archive. The contact address was style@kis.ru — on someone else's domain, not the site's own[1][2].

Range, suppliers, prices

The core of the trade was ceramic tile. The 2003 news feed lists suppliers: "Kerama", "Lira-Keramika", "Sokol", the Belarusian "Keramin", St. Petersburg's "Nefrit", and the Voronezh Ceramics Plant[1]. The notes are written with the precision of a sales catalog — naming collections ("Seasons", "Rivers of Russia", "Turgenev Vistas", "Lands of Spain", "Pushkin's Tales", "Ural Gemstones", "Marrakesh", "Tango"), tile sizes (20×25, 20×30, 20×33, 8.5×8.5 cm), and color ranges[1]. It was noted separately that the borders and decorative elements of the new collections were adorned with "touches of gold and platinum"[1].

Besides tile, the stores sold ROCA cast-iron bathtubs (sizes from 150×70 to 170×85 cm), bathroom furniture, "Prestige" doors and doors made in Penza, as well as PREMIUM vinyl wallpaper on a non-woven backing from IDECO[1]. The 2003 snapshot also preserved retail prices: a "Flora" bathroom suite, 60 cm wide, for 11,500 rubles, and a "Style" close-coupled toilet from the Keramin plant for 2,450 rubles[1].

The chain ran discount cards and ongoing promotions. In spring 2003 it announced discounts of 3% to 18% on plumbing fixtures and bathroom furniture, 3% on doors, a separate "Lira-Keramika" promotion with discounts of 10% to 20% and a free branded T-shirt with a purchase of more than 25 square meters of tile, plus an additional 3% on Keramin tile and 5% on its borders and decorative elements on top of the discount card[1].

Place in the Nizhny Novgorod internet

terem.nn.ru belonged to the mass layer of corporate websites for the sake of which trading firms took up Nizhny Novgorod Internet: a showcase site with a feed of new arrivals and a phone number, without a forum or interactive services. It does not appear in our surviving samples of the Counter.nn.ru rating (see the Archival study of the Nizhny Novgorod internet from the counter.nn.ru rating) — it entered our data through the nn.ru directory's category listing. In the results table of the 2004 Nizhny Novgorod Internet Day vote, neither the domain terem.nn.ru nor the name "Terem" appears[4].

How it closed

The last surviving snapshot of the home page is dated October 1, 2007, and contains the same frame stub page with the copyright "2002—2007"[3]. There are no messages about closure, relocation, or an address change on the surviving pages: the site simply stopped being captured by the web archive. As of our check, the domain terem.nn.ru does not respond today, and all that remains online of "Terem Store System" is this spring-2003 news feed.

Sources

  1. web.archive.org — Home page, 2003 (archive)
  2. web.archive.org — Home page, 2004 (archive)
  3. web.archive.org — Home page, 2007 (archive)
  4. web.archive.org — Results of the Day of the Nizhny Novgorod Internet vote, 2004 (archive)