by Mikhail Denisov and Alexey Pomazov, with the mentoring support of Ilya Osipov.
The essence of the service
Alloka's service consists in mediation between contextual advertising operators, internet platforms and individual businesses. Alloka is a lead generator in which the lead is a phone call. Alloka helps entrepreneurs attract customers with a clear tie to results: payment is made per the number of calls received from potential buyers, instead of payment for clicks on contextual advertising banners.